Keep In Touch With Your Customers

Last year my bad back problem re-occurred.  We had recently moved house to a completely different part of the country.  It was time to find a new chiropractor.

I had been using the last guy for two years and he had done a good job.  Now as a marketer I know the way these guys work. 

Get you in for a low price consultation and first session discount – then advise continuous “corrections” or “maintenance”. 

Nothing wrong with this – that’s the way business works.

Now the chap I ended up with was ok.  Well he could do the manipulation that was required.  As expected he did his best to persuade me that I need ongoing treatment.  No big shock there - I expected it.

He suggested once every two months.  I agreed but stated that he would have to call me – I can’t plan that far ahead with any certainty.  I might be overseas for goodness sake.

Anyway I prefer it that way – they call me a couple of days before and I say – yes or no if I have a window.

Now my man was great for six months.  He called religiously and had me book appointments with him.  Great everyone’s happy.

Then for some reason he stopped calling…

I don’t know why. At first I thought he might be ill or moved on to something more lucrative.  I know someone else who uses him and they refuted this -  saying that he was still operating.

So… for whatever reason he has stopped calling.  Now this annoys me as a marketer.  Never in all the times he has called, have I failed to make an appointment and $60 USD goes in his back pocket.  But for whatever reason he has stopped making appointments… he has left money on the table.  I can’t believe he is inundated with business – he always complained about struggling along when we chatted during our sessions.

So what have I done about it?  I’ve got myself another chiropractor.

So my Tip today is – Keep in touch with your customers.  Even if it’s only to say hello or offer a tip as I am doing now.  In the long run you build up a rapport with your customers, which pays off in the end and stops them going elsewhere